Senior Product Designer · Product Design LeadDesign that ships, sells, and scales.
14+ years designing products people actually use — from enterprise banking platforms to consumer goods on store shelves. I look past the click to how people really behave, and turn that into experiences with measurable return.
Featured Project
Scotiabank
Enterprise UX | Fintech | Design Systems
Designed core payment workflows for a global banking platform across four markets. The File Upload flow handles up to 5,000 transactions per file and drove $44B+ in first-month cash flow in Colombia.
Featured Project
Nomad Cold Brew
Product Development /
Brand Strategy / Art Direction
Brand Strategy / Art Direction
Building a cold brew brand through strategy, storytelling, product experience, and retail growth.
Selected Project
Sanoz Food
Product Development / Service Design / Brand Strategy / Operations
Co-founded a healthy meal delivery service, designing the weekly menu system, ordering flow, and route-based operations behind 1,000+ monthly orders.
Selected Project
Allo Dental
UX / UI Design / Web Design / SEO / Conversion
Designed a bilingual website ecosystem for a Tijuana dental clinic, connecting service pages, Spanish SEO, and WhatsApp into one patient acquisition flow.
Selected Project
Medi-Sci
Product Design / UX / UI / Healthcare Platforms
Designed a connected clinical trials ecosystem across mobile, tablet, and web, with role-based access for patients, medical staff, sponsors, and inspectors.
Selected Project
AI
AI Workflows / Product Strategy /
Creative Systems /
E-commerce
Creative Systems /
E-commerce
Building AI-driven workflows for e-commerce strategy, product development, visual storytelling, and creative system design.
Selected Project
UX Quick
Tips
UX / UI / Accessibility /
Product Thinking /
Design Education
Product Thinking /
Design Education
A self-initiated content series sharing 100+ days of UX, UI, usability, and accessibility insights with the design community on LinkedIn.
Selected Project
Cabuto Dental
Inbound Marketing /
Art Direction /
Content Strategy
Art Direction /
Content Strategy
Inbound campaigns and social content that turned dental services into booked appointments.